Case Study:
Dock and Bay
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205K+
Strong community
10M+
Impressions
352K+
Engagements
WHO ARE THEY
Dock and Bay
Dock and Bay is a dynamic towel brand that gained significant traction through its successful investment on Dragons' Den, with support from the renowned Deborah Meaden. Founded with a vision to help travellers put the planet first while exploring the world, Dock and Bay has quickly become a household name.
Their mission is to make the world a little brighter, starting with their ultimate quick-dry beach towel. This product, designed to combine functionality with sustainability, has set the standard for eco-friendly travel accessories.
Since the introduction of their flagship beach towel, Dock and Bay's innovative product range has grown extensively. They now offer a diverse selection of eco-conscious items, including hair wraps, home towels, ponchos, and a dedicated Kids & Babies range.
WHAT WE DID
It's a long way to the top
CRAFTING ICONS
Dock and Bay garnered significant media publicity following their appearance on Dragons' Den and investment from Deborah Meaden, propelling success on their social channels.
However, they encountered a roadblock and needed assistance to further expand their reach, boost engagements, and increase conversions in preparation for their three upcoming launches.
Stealing the show
GROUNDBREAKING ROOTS
Working closely with the Dock and Bay team, I developed an organic strategy tailored to their Facebook, Instagram, and TikTok channels. This strategy was designed to resonate with their fun and welcoming brand ethos, ensuring that every piece of content not only engaged their existing audience but also attracted new followers. We focused on creating vibrant, relatable, and shareable content that highlighted the unique qualities of Dock and Bay's products while fostering a sense of community and connection among their followers.
Shaping a pioneer
ELEVATING INFLUENCE
In just a few months of collaborating with Dock and Bay, our efforts yielded remarkable results. We amassed over 352K engagements and an impressive 10M impressions across their social media platforms. This surge in online activity translated into a significant boost in brand visibility and customer interaction.
Our strategic approach and the engaging content we created played a pivotal role in the success of Dock and Bay's three new product launches: Bath Robes, The Hideaway Collection and Dog and Bay, making them the most successful campaigns of the 2022 period.
Utilising insight
BROADENING PERSPECTIVES
Creating ripples
The heightened engagement and widespread reach not only increased sales but also significantly strengthened the brand's presence in the market. This strategic growth set Dock and Bay up for a highly successful end of the year, positioning them favourably for future endeavours.
This success story is a testament to the power of a well-executed social media strategy in driving business growth, enhancing brand visibility, and achieving outstanding results. The collaborative effort and innovative tactics employed during this campaign have paved the way for continued success and expansion in the towel market, allowing the brand to further expand its offering.
Crafting digital success
Dock and Bay's incredible rise highlights the power of a well-tuned strategy and boundless creativity, proving that with the right expertise and keen attention to detail, exceptional results are possible. We've been right there, setting the beat for this phenomenal journey - something we're truly proud of.
Ready to elevate your brand's online presence? Whether you're an adventurous startup eager to conquer the digital world or an established brand looking to reignite your online impact, we're here to make sure every note strikes true. Let's turn up the volume and create some magic together.