Case Study:
Let's Talk About Money
THE PROOF: LET'S TALK ABOUT MONEY THE PROOF: LET'S TALK ABOUT MONEY THE PROOF: LET'S TALK ABOUT MONEY THE PROOF: LET'S TALK ABOUT MONEY THE PROOF: LET'S TALK ABOUT MONEY THE PROOF: LET'S TALK
9K+
Strong community
1M+
Impressions
10K+
Engagements
WHO ARE THEY
Let's Talk About Money
WHAT WE DID
It's a long way to the top
BUILDING LEGENDS
First Wealth believes that Social Media is full of 'advice' from unqualified people. Their key aim is to improve the financial education material available via social media to engage their audience with exciting and thought-provoking content that, in turn, will assist them in making better financial decisions for their future.
Taking the spotlight
FOUNDATIONAL BEGINNINGS
Starting from scratch, I collaborated closely with the team at First Wealth to establish a comprehensive organic strategy and a fun, engaging approach to content for LTAM, aimed at reaching the widest audience possible. From eye-catching interactive designs to thought-provoking and informative pieces of content, we crafted a dynamic digital presence that truly stands out.
Creating a trailblazer
AMPLIFYING REACH
In the year of working together, we successfully established LTAM as the go-to authority in the finance space. Through a strategic blend of compelling content and targeted engagement, we cultivated a vibrant community hub of 9K engaged followers. This active community generated over 10K interactions and achieved 1M impressions, reflecting the strong resonance of our content with the audience.
Remarkably, this impressive growth was achieved despite a couple of breaks throughout the year for redevelopment and restructuring within the main company, First Wealth.
These pauses allowed us to refine our strategies and enhance the overall approach, ensuring that when we were active, our efforts were even more impactful. The ability to maintain and grow engagement during these periods of transition is a testament to the strength and adaptability of our strategy.
Maximising mastery
PUSHING LIMITS
Generating impact
Our efforts also led to amazing collaborations with business owner and influencer Zanna Van Dijk, Laura Whateley, and many others. These high-profile partnerships significantly boosted Let's Talk About Money's credibility and reach, showcasing the power of a well-executed social media strategy.
This robust engagement has generated valuable personal leads and conversions for First Wealth, propelling them from strength to strength. The enhanced digital presence has not only solidified its reputation but also opened new avenues for growth and success in the finance sector. It includes giving current employees full-time roles on Let's Talk About Money and even a full rebrand to 'Thrive Money' to align further with their target audience.
Crafting digital success
Let's Talk About Money's meteoric rise is a testament to the power of a finely-tuned strategy and creativity, proving that greatness can be achieved when you have expertise and an eye for detail. We've been right there, driving the beat of this epic journey - something we're extremely proud of.
Ready to amplify your brand’s online presence? Whether you're a bold startup ready to conquer the digital realm or an established brand looking to reignite your online spark, we're here to ensure every note hits hard. Let's turn up the volume and create some serious magic together.